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Irrational Logic: How Our Brain Wiring Impacts Financial Decisions

IRRATIONAL LOGIC: HOW OUR BRAIN WIRING IMPACTS FINANCIAL DECISIONS

Cost Free
Presentation Length 1.5 hours

Recorded DateJune 10, 2020
CPE:Not available
(archived webinars do not offer CPE credits)
Subject AreaSpecialized Knowledge
Course LevelBasic
Course Description

Why do we drive five miles to save ten dollars on a $20 electronic gadget but refuse to drive the same to save $10 on a $125 coat? Why do we welcome a $5,000 tax refund but balk over paying $500 for tax consulting services? How is it that we are enraged when our investment falls $60,000 when we enjoyed a $500,000 gain? When it comes to making financial decisions, we think we're making smart, rational choices. But are we?

Terri McGray refutes the common industry assumption that we make financial decisions using fundamentally rational thoughts. From buying a car to paying taxes and investing in our 401(k) we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable. You will learn in this fun, engaging webinar that we are, indeed, irrationally logical. And perhaps most importantly, you will learn how to build a better practice understanding how and why clients think and act the way they do.

Learning Objectives:


  • Recognize the modern developments in Behavior Finance

  • Understand how our brain responds to financial decisions compared to other decisions

  • Understand our natural impediments to sound decisions and how to identify them

  • Identify the ways to overcome our irrational behaviors and guide clients towards more sensible decision-making

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Terri McGray, president of Longevity Capital Management LLC, the Retire Right company, has over thirty-five years of experience in holistic retirement planning. Excellence isn’t just a goal—it’s the standard at the company she founded, Longevity Capital Management LLC. She and her highly specialized team don’t just help clients aim for retirement success; they redefine it. Their focus is sharp and their mission clear: to make retirement the pinnacle of one’s financial journey. Leveraging cutting-edge strategies and state-of-the-art technology, they deliver a unique holistic financial planning integrated with dynamic portfolio management to expertly guide CPAs and other busy professionals transition into retirement.

Mrs. McGray is more than a leader; she’s a champion of retirement success. As an educator, author of Retire Ready, and a sought-after speaker, she has taken the stage at the LA Accounting & Finance Show, CA HR Professional Conference, and numerous other prestigious venues across the U.S., addressing the national retirement crisis and the real challenges of achieving retirement success and solutions to drive positive outcomes.

About Our Presenter

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Longevity Capital Management LLC is an independent financial services firm built on over thirty years of experience helping individuals, families and business owners prepare for retirement and manage their financial future. Their advisors are seasoned specialists providing comprehensive asset management and financial services. If you have a specific service you need, including a second opinion or review of your current plan, they can provide a la carte services, as well.

Their mission is to create strong client relationships that stand the test of time, make a difference in their client’s lives and provide independent ideas.